A creative center within the San Francisco Bay Area, the Yerba Buena Center for the Arts is dedicated to fostering local and global artistic innovation. Featuring work only by living artists, YBCA's programs range from film and video to performance pieces and exhibitions.
To reflect its role as the leading center for contemporary arts, YBCA required a new take on its visual identity. Together with Creative Director Wally Krantz, we proposed a mark that captures the dimensionality and energy of their approach to art and the community.
