Specialists in shelving and architectural solutions, Lucia wanted to better reach a new audience of high-end interior designers and architects. Objective Subject developed a groundbreaking visual identity and designed a comprehensive suite of applications.
Support, versatility, and simplicity define Lucia’s business, while their product is focused on containers and spaces. By merging these ideas, our final design focused on the supportive elements, particularly the invisible space in between the letters, that assists the work of the type.
